Case Study · Renovation Contractor · Greater Vancouver, BC
Naybur Contracting
Brochure site to full growth engine. 22 days.
A Greater Vancouver design-build renovation company. Valinx took them from a static brochure to a fast website, a 1,000-product store, an AI voice teammate, and a CRM that catches every lead. Tagline they earned: "Finished to a higher standard."
99
Lighthouse score
54
City × service pages
1,093
Products in store
9
Cities served
The situation
Naybur didn't need "a website." They needed customers to find them — in Google, in Maps, in AI answers — a way to sell the finishes they install daily, and something to make sure no inbound lead ever slips. The brochure site they had did none of those things.
The site
A genuinely fast Astro site on Firebase — Lighthouse sitting at 96–99 across every category. But speed is table stakes. The real work was being findable.
54 city × service landing pages so Naybur shows up for "bathroom renovation Coquitlam," "deck builder Burnaby," and 50 more combinations — not just one generic homepage. A full AEO/GEO/SEO layer with structured data naming every city served, an llms.txt and bot-invite rules that invite ChatGPT, Claude, and Google's AI to read and cite the site, and a clean sitemap carried over from the previous build.
When someone — or some AI — asks "who renovates bathrooms in Langley?", Naybur is in the answer.
The store
Naybur installs premium finishes every day. Now they sell them. Valinx built a 1,093-product catalog by scraping three suppliers (flooring, bath, kitchen hardware), priced everything 5% under retail — an instant "same product, cheaper" win — and loaded it all into the CRM as a real commerce backend. No Shopify bill. The storefront lives on naybur.ca, riding the domain's existing authority instead of starting from zero.
Brittany — the AI teammate
This is the differentiator. Brittany is a real-time voice agent on the site: a customer clicks, talks, and she captures the lead the moment they hang up — 24/7, no missed call, no voicemail. She's getting a product brain too, so she can answer "how much is that matte-black faucet?" by checking the live catalog mid-conversation.
Behind her: a content engine — Pinterest auto-posting, a 60-reel script bank, a signature reel series — that keeps Naybur visible without Naybur lifting a finger.
The plumbing nobody sees
Every form, button, and voice agent funnel into the AAMA CRM with full ad-attribution — so Naybur knows which ad dollar made which lead. Security done right: invisible bot protection that never blocks a real customer, locked-down API endpoints, no secrets anywhere they shouldn't be.
Want this for your business?
We build the same stack for contractors, service businesses, and local operators across BC. AI voice, lead capture, local SEO — all wired together.
See what we build →naybur.ca · Greater Vancouver, BC